Boycott for Adidas products in the Arab world . Adidas was the only non- Israeli sponsor of Jerusalem marathon .It tried to persuade the organizers to re-route the event and avoid the Eastern part ...But  even  the Eastern part was part of the marathon by this sending the message to the world that all Jerusalem belongs to Israel  “Israel is trying to misguide public opinion into believing that Jerusalem is its capital and that is a violation of all UN resolutions,” Prince Nawaf said